Manchester City renewed its contract for 10 years with £1 billion!

Manchester City Club officially announced that it has completed a contract renewal with German sports brand Puma. Although the specific terms have not been disclosed, according to authoritative media such as ESPN and Manchester Evening News, the new contract will last for at least 10 years (to the 2034-35 season), with an average annual sponsorship fee of 100 million pounds and a total value of 1 billion pounds. This figure not only breaks the history of the Premier League, but also surpasses the 8-year £950 million contract between Real Madrid and Adidas, becoming the jersey sponsorship agreement with the highest total in the world football world.

The three pillars of the leap in business value

Historical growth: Since the cooperation in 2019, Manchester City's annual sponsorship fee has increased from £65 million to £100 million, an increase of more than 50%. This growth is directly related to the team's competitive achievements: winning the Premier League for many consecutive seasons, winning the Champions League for the first time in 2023 to achieve the "triple championship", and expanding global business influence.

The full system coverage: The new contract includes women's football, youth team and other echelons in the sponsorship scope for the first time, strengthening the club's overall hematopoietic ability.

Industry benchmark significance: The total contract value beats Manchester United and Adidas' 10-year £900 million, and Chelsea and Nike's 15-year £900 million, establishing Manchester City's dominance in the Premier League's business field.

The following table is the current top club jersey sponsorship rankings for Premier League clubs:

1-Manchester City, Puma, 10 billion in 10 years

2-Manchester United, Adidas, 900 million in 10 years

3-Chelsea, Nike, 900 million in 15 years

4-Arsenal, Adidas, 825 million in 18 years

5-Spurs, Nike, 450 million in 15 years

6-Liverpool, Adidas, 300 million in 15 years

7-Newcastle , Adidas, with an average annual income of 30 million*

8-Everton, Castore, with an average annual income of 20 million*

9-Aston Villa, Adidas, with an average annual income of 17 million*

10-West Ham United, Umbro, with a 5-year strategic value of 70 million

For Manchester City: An average annual income of 100 million pounds alleviates the fiscal pressure of 300 million pounds of recruitment in the summer window of 2025, providing key cash flow to cope with the Premier League's financial fair rules.

vs. Puma: With the help of Manchester City's global influence, the brand regains competitiveness in the market dominated by Nike and Adidas, and promotes innovative product development.

Industry opinion: Manchester City CEO Soriano said that the cooperation between the two sides "beyond expectations"; Puma CEO Holder emphasized that trophy and business success are each other's engines.