The first Premier League player! Chelsea official: Will launch sign language translation service in home games in the new season

On August 14, Chelsea official news, the club will cooperate with Cadbury to introduce British sign language translation services on the home match day of the men's and women's teams.

Chelsea will join forces with partner Cadbury to provide British sign language translation services on the screens of all home games in the 25-26 season. The service, powered by "Performance Interpreting", will cover all home games in Chelsea and women's teams domestic and European competitions.

Chelsea's "Translation Language" campaign with Cadbury was created in partnership with Chelsea's Deaf fan group and the National Association for Deaf Children to encourage and promote inclusion in the club's fan community and elsewhere. Dean Humphreys, head of the Chelsea Deaf Supporters Group, said: "It's great to have a comprehensive sign language translation service in all games at home in the upcoming season. Being able to communicate fully with the club means a lot to the Chelsea fans of the deaf. I'm very proud that both sides were able to contribute to this service - this is the first attempt by the Premier League and the English Girls, and it's a huge improvement for everyone." The activity originated from a study that showed that 60% of people found difficulties in communicating with the deaf, and 27% of Britons admitted that they didn't know how to communicate with the deaf. Chelsea and Cadbury hope to create a more inclusive stadium environment by introducing sign language translation and improve players and fans' understanding of sign language.

In addition to introducing sign language translation at Stamford Bridge and Kingsmeadow Stadium (home of Chelsea Women's Football and U23 teams), the measure will also appear on the club fan forum and continue to provide sign language guide services that began last season. Thanks to Cadbury’s support, those topics of interest will be presented in the game day media and club digital platforms in the form of sign language, and additional learning resources are provided at Cadbury’s Finger Sign Language Digital Center.

This move marks an important step in Chelsea’s commitment to ensuring that all fans feel welcome and inclusive and to ensure that they fully enjoy the game-day experience. Louise Page, head of partner at Mondelez International (Catbury is its affiliated brand), added: “At Cadbury, we hope that all families and fans will share and enjoy the wonderful moments of ‘GlassandaHalf’ in an inclusive and friendly environment.

“As a first in the Premier League, our sign language activities will make groundbreaking changes to the deaf fan community at Stamford Bridge and Kingsmeadow Stadium throughout the season and help more fans through the online learning center. We are very pleased to launch this project and work with Chelsea and its women’s team to achieve the goal of meeting all fans’ needs. ”