The C Ronaldo effect continues to ferment

Ronaldo's effect continues to ferment: Riyadh wins the "Portuguese" of senior management and builds a core team for the championship!

With the upcoming signing Joao Felix from Chelsea for 30 million euros, Saudi giant Riyadh won the victory and officially announced the appointment of Portuguese Simon Coutinho as the new sports director in the early morning of July 28.

This 37-year-old Portuguese executive, whose close relationship with Ronaldo is one of the key factors in his victory in joining Riyadh. The two worked together at the Portuguese Sports Youth Training Camp and formed a deep friendship.

Coutinho's arrival also means that former Real Madrid star Fernando Jero officially stepped down. Yero was controversial for his long absence from Saudi Arabia, management chaos and signing decisions, which led to the sluggish performance of Riyadh's victory last season and was completely suppressed by his competitors in the domestic league.

The newly appointed Coutinho is highly expected and he will bring more professional management experience and more strategic team building ideas to the club. Especially when Ronaldo is still the core of the team, the club hopes that he can build a truly competitive team around Ronaldo.

Riyadh victory accelerates the process of "Portugalization"

With Coutinho's joining, Riyadh victory is accelerating the "Portugalization" strategy. Previously, the club had hired Portuguese coach Jorge Jesus to coach and signed Portuguese star Felix. Now, with a sports director who has a close personal relationship with Ronaldo, the Saudi giant is gradually building a core team of the "Portuguese" group.

This move is undoubtedly to better maintain relations with Ronaldo, and also pave the way for the possibility of introducing more Portuguese players in the future.

The series of personnel changes in Riyadh's victory clearly reflect the club's current strategic focus - with Ronaldo as the core, to build a team and management team led by the Portuguese. Whether it is introducing Felix or appointing Coutinho, the club's extreme attention to Ronaldo is revealed.

It is undeniable that Ronaldo remains the most attractive brand asset for Riyadh Victory. Under his influence, this Saudi giant is gradually moving closer to a "Portuguese-style" club.