NBA first-month ratings hit a 15-year high, and the offline market is equally hot!

On November 21, the NBA officially announced that the NBA’s national live broadcasts broadcast on NBC, Amazon, ESPN and other platforms in the first month of this season attracted a total of more than 60 million viewers, setting a record for the same period in the past 15 years.

This is the first season since the new 11-year, $76 billion contract between the league and its broadcast partners took effect. At the same time, NBA content playback volume on the league and various third-party social platforms has exceeded 30 billion times, setting a record high for the same period. The NBA also revealed that merchandise sales in the official mall also increased by more than 20% year-on-year. The main growth point came from the league's "new generation stars", including Alexander, Edwards, Bunyama, Maxi, Flagg, Bronson and Doncic.

In addition, subscriptions to NBA League Pass increased by 10% year-on-year, and the amount of time viewers spent watching games on the platform also increased by approximately 8%.

Not only is the screen performance strong, the NBA offline market is also hot. So far this season, the number of live spectators for each team in the league is the same as last season. Last season was the second-highest attendance season in league history, with an attendance rate of approximately 97%. As of today, ten teams have sold out all their home games this season, namely the Celtics, Cavaliers, Warriors, Rockets, Heat, Knicks, Thunder, Suns, Spurs and Jazz. In addition, the home attendance of teams such as the Hawks and Hornets increased by nearly 10% compared with the same period last year.

(Text/Huanren)