NBA debuts at the 2025 BEYOND Expo to build momentum for the October NBA China Championship

From May 21 to 24, the BEYOND International Science and Technology Innovation Expo (BEYONDExpo2025) was held in Macau. This year marks the fifth anniversary of BEYONDExpo. The exhibition is themed "Empowering Asia and connecting the world", bringing together world-leading technology leaders and innovation pioneers. More than 800 international companies participate, covering multiple cutting-edge fields such as artificial intelligence, AR/VR/XR, robots, intelligent travel, sports technology, etc. The NBA debuted at the exhibition for the fourth time, and through cool booths and a series of exciting content, it will build momentum for the two NBA Chinese games between the Brooklyn Nets and the Phoenix Suns in October this year.

Mobile mechanical basket racks are sought after

The front line of the booth is constantly playing

This year, the NBA booth is full of ingenuity. Under the illumination of red and blue lights, it seems like a perfect arc-like light strip after a basketball shoots tightly surrounds the booth, connecting a series of furnishings such as Macau corners, jersey walls, and O'Brien trophy in the booth. In the center of the booth, the LED opening and closing main screen and the ground screen look particularly dazzling against the on-site lights. On the morning of the 22nd, the NBA Eastern Conference Finals were staged, and the Indiana Pacers and the New York Knicks staged an extremely exciting contest. While the two sides were fighting fiercely, a large number of fans gathered in front of the NBA booth to watch the game through the big screen, cheers and applause came one after another, and the fans on the scene were in a grand NBA viewing party. After the Eastern Conference Finals, a passionate naked-eyed 3D show opened the curtain of the shooting interactive activity. When the home screen slowly opens from the middle, the highlight of this year's NBA booth - the mobile mechanical basket rack, unveils the mystery. Unlike traditional basket racks, the rebound and support arms of the basket rack can be retracted and moved. Its own multiple shooting modes can complete the change of angle and height, meeting the shooting range of people of different ages. With the music accompaniment, the smiling faces on the rebound appear vividly, as if they are interacting with the contestants intimately.

More importantly, the visual effects of the entire booth are in naked-eye 3D mode, and the players seem to be in a science fiction shooting space, with an immersive experience, allowing everyone to enjoy a special shooting journey in their favorite shooting scenes.

Before the host finished speaking, a long queue of people lined up in the shooting area of ​​the booth, and the players were ready to show off their skills in front of this unique mobile mechanical basket. After a while, the entire booth seemed to have become a court, and a large number of experts showed their skills here.

"I just watched the NBA Eastern Conference Finals and my hands were a little itchy and I really wanted to shoot. But this mobile mechanical basket doesn't look difficult, but it's actually harder to shoot than I imagined. Because while the basket is moving, it needs to constantly adjust the shooting angle and make some predictions." Ajie from Macau said with a smile. "Next time I will bring my kids to play. When the basket is lowered, it is very suitable for children to shoot. They usually like this kind of technological and interesting thing."

BEYONDExpo Appetizer

The two Chinese games in October are waiting for you

As one of the most influential technology events in Asia, BEYONDExpo is not only a display platform for technological innovation, but also a bridge for international scientific and technological innovation exchanges. As one of the most popular international professional sports leagues, the NBA has always attached great importance to technological elements and the Chinese market. For many years, it has been committed to popularizing and developing basketball through new technologies and various events.

Speaking of which, Macau has rich sports infrastructure and a strong sports atmosphere. Taking basketball as an example, in recent years, Macau basketball has been constantly interacting with mainland teams. The Macau team can be seen in competitions across the country every year, and "Macau Yao Ming" Li Jiadong is even more well-known.

This time, the NBA participated in the BEYOND International Science and Technology Innovation Expo for the fourth time. It hopes to attract more fans and fans through cutting-edge technology and exciting content exhibited in Macau, bring more sports elements to Macau and the entire Guangdong-Hong Kong-Macao Greater Bay Area, and help local young people actively participate in sports.

If the NBA booth that appeared at the BEYOND International Science and Technology Innovation Expo was just an appetizer, then the two Chinese games held in Macau in October this year are a feast.

On October 10 and 12 this year, the Brooklyn Nets and Phoenix Suns will hold two preseason games at the Venetian Variety Hall in Macau, which is the return of the NBA Chinese Championship after 6 years. Throughout the game week, the NBA will also hold various exciting celebrity games and community events to allow fans to enjoy the authentic NBA experience throughout the game.

In the corner of the NBA booth, the Nets and the Suns jerseys were displayed. Below the jersey was a huge basketball hitting the ground. Last year, this basketball appeared at the NBA China Championship press conference. Now that the event has officially begun, on the banks of the Haojiang River, in the center of the Guangdong-Hong Kong-Macao Greater Bay Area, fans will gather together again to enjoy this unique basketball feast together.

In recent years, Macau has proposed the "1+4" moderately diversified economic development strategy, regarding sports as one of the four key industrial sectors, and combining the coordinated development of the tourism industry. Against this background, all kinds of events around the world have come to Macau and show different excitement. With the approaching NBA China Championship, the city of Macau will surely bring new glory in the golden autumn of October.